Creative and Cultural Business

This degree will prepare you for a fast-paced career within PR and Public Affairs. You will have the opportunity to complete a 4-week industry placement within a real organisation. Upon graduating, you will have both the theoretical knowledge and the practical skills to succeed.

Find out more: MSc Corporate Communications and Public Affairs

This practical course provides a thorough overview of the digital marketing landscape. You will benefit from significant input from industry partners, and much of the work is based on live digital marketing projects in collaboration with real businesses. Assignments may include:

• Website and SEO audits
• Content creation
• Digital PR

Find out more: MSc Digital Marketing

Want to gain specialist fashion knowledge and skills alongside marketing and management techniques? Then look no further. You don’t have to submit a portfolio or hold an undergraduate degree in design.

Specific fashion strategies will be taught, relating to:

• International distribution
• Trend forecasting
• Buying and merchandising
• Supply chain
• Marketing
• Sustainable and ethical issues.

Find out more: MSc International Fashion Business

You will develop an understanding of the complex nature of international marketing compared with the domestic market, in areas such as:

• Culture
• Social structures
• Politics
• Economy
• Technology
• Legal systems.

Find out more: MSc International Marketing

Robert Gordon University recognises the importance of tourism and hospitality to national and international economies. This degree will help you develop into an enthusiastic, competent manager ready to help grow the industry – with a particular focus on digital skills to manage, communicate and sell to the target customer.

Find out more: MSc International Tourism and Hospitality Management

Companies are increasingly looking to data sources to inform decision-making, gain competitive advantage and increase productivity. This degree has been designed in response to the shortfall of managers and employees with data analysis skills and knowledge. Upon graduation, you will be skilled in designing, commissioning, managing and delivering data projects.

Find out more: MSc Business Analytics

Interactive Learning Skills and Communication

You will develop the academic and communication skills needed for success in postgraduate-level study. You will gain independent learning skills and learn to take responsibility for your personal, academic and professional development.

Management

You will build on your existing knowledge to demonstrate your understanding of the skills and techniques that can be applied to a variety of management problems.

Critical Thinking

You will develop a range of critical thinking skills that will enhance your success at postgraduate level.

RGU’s Creative and Cultural Business degrees are accredited by a wide range of professional bodies, including:

• The Institute of Direct and Digital Marketing (IDM)
• Chartered Institute of Marketing (CIM)
• Chartered Institute of Public Relations (CIPR)
• The Institute of Hospitality (IoH)
• The Tourism Management Institute (TMI)

Robert Gordon University offers postgraduate students the opportunity to undertake a short internship as part of the MSc degree. For this, you will take on a specific project for a company in the UK. The experience will help develop key skills, as well as build your confidence and network of contacts within the industry.

Please note: internships are not available for all MSc degrees.

Find out more: Placements at RGU