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Communication, Marketing and Media

Robert Gordon University is ranked 29th in the UK for Communication and Media Studies (The Times 2023).

Undergraduate Pathway in Communication, Marketing and Media

  • Robert Gordon University’s creative courses are accredited by a range of professional bodies, including the Institute of Hospitality (IoH) and the Chartered Institute of Marketing (CIM).
  • RGU’s School of Creative and Cultural Business nurtures creative thinking, cultivates teamwork and encourages entrepreneurialism.
  • Facilities include a Digital Suite, Radio Studio, TV Studio and Fashion Studio.


  • 2 semesters


  • September
  • January


  • Aberdeen

Degrees Available

This practical degree will equip you with the skills needed to succeed in an exciting industry. In your final year, you will be able to apply your knowledge to plan, manage and analyse your own event for a local charity.

Find out more: BA (Hons) Events Management

Do you have a passion for fashion and a brain for business? This degree focuses on developing the knowledge and skills you’ll need to thrive in the fashion industry. Activities will include:

  • Organising, marketing and managing an exhibition or digital fashion project
  • Creating a course fashion magazine and managing, styling and co-ordinating fashion photography spreads
  • Attending fashion exhibitions in London and Edinburgh

Find out more: BA (Hons) Fashion Management

This degree will help you build a portfolio of production output and provide you with the skills you need to pursue a specialist career in media. Professional placement opportunities will provide you with industry training in the following areas:

  • Social media marketing
  • Audience segmentation
  • Content creation

Find out more: BA (Hons) Media

You will develop the knowledge and skills needed to design, deliver and evaluate digital marketing strategies and campaigns. You will explore a wide range of technologies and techniques, providing you with a strong understanding of the digital technology landscape.

Find out more: BA (Hons) Digital Marketing

This degree offers many opportunities to meet and listen to working professionals in the hospitality industry through guest lectures and attending conferences and events. As well as the hospitality focus, you will develop a strong understanding of the key management disciplines, ensuring you are ready to step right into management positions upon graduating.

Find out more: BA (Hons) International Hospitality Management

This degree covers all the integral aspects of the tourism sector, including:

  • Visitor attractions
  • Hotels
  • Leisure centres
  • Theatres
  • Events and business tourism
  • Music venues
  • Travel

As well as the tourism focus, you will develop a strong understanding of the key management disciplines, ensuring you are ready to step right into management positions upon graduating.

Find out more: BA (Hons) International Tourism Management

This degree will provide you with an understanding of the global business environment. You will take part in at least one study abroad term in Year 2 or 3, which will provide you with a broader perspective on global business. You will graduate with a strong understanding of the key business disciplines and management functions required for a successful career in management.

Find out more: BA (Hons) International Business Management

During this degree, you will learn how to operate successfully in the increasingly complex and demanding business environment. You will be able to tailor your study to your career aspirations and participate in short-term management and enterprise projects.

Find out more: BA (Hons) Business and Management

You will explore the theoretical and practical aspects of HR through a unique blend of modules, developing your understanding of the key disciplines. Towards the end of the degree, you will be able to tailor your study to meet your own career goals.

Find out more: BA (Hons) Business with Human Resource Management

This degree is accredited by the Chartered Institute of Marketing (CIM), allowing you to take advantage of certain exemptions to gain CIM qualification. You will develop your understanding of the theoretical aspects of marketing, while also enjoying plenty of opportunities to put your knowledge into practice.

Find out more: BA (Hons) Business with Marketing

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Programme Details

Interactive Learning Skills and Communication

You will develop the academic and communication skills needed for success in Higher Education. You will gain independent learning skills and learn to take responsibility for your personal, academic and professional development. You will also learn how to use a range of digital technologies.


The module will cover the concepts and principles of marketing, helping you to define effective marketing practices. Topics will include:

  • Development of the marketing concept
  • Market segmentation
  • Buying behaviour of individuals/organisations
  • Methods of market research
  • Branding

Business Perspectives

You will develop an understanding of the underpinning theories and contemporary practices relating to business and management within today’s changing business environment.

The Financial Environment

This module will help you understand and apply basic mathematical knowledge and accounting principles. Topics covered will include:

  • The basic principles of accounting theory and practice
  • The significance of financial statements
  • Analysis and interpretation of financial statements

People Management

You will develop your understanding of the influences on employment relationships and how to define effective people management practices. Topics will include:

  • The impact of the psychological contract on the employment relationship
  • The role of the HR function
  • Effective change management techniques

Introduction to Economics

This module will help you define the fundamental economic principles and concepts. You will also learn how to identify economic theories and express these through economic analysis of the private, public, national and international sectors.

International Management

This module will provide you with an awareness of diversity in the contemporary workplace, equipping you with the skills needed to tackle management in a global setting.

Digital Context of Business

This module will support you to discuss new developments in digital technology and data analysis and their application within the business environment.

Sustainable Business

This module will help you develop a critical understanding of the problems of sustainable development, including:

  • The climate and nature crises
  • Intertwined issues of equality, justice, and human rights.

You will learn how organisations can respond to these challenges by embedding sustainability into their strategy and operations.


Unique in Scotland to Robert Gordon University, the 48-week internship in third year is a fantastic opportunity for you to gain practical, professional experience in a business environment.

You will earn a salary during this year and pay reduced course fees. You will be fully supported in finding an internship in the UK; you will be offered CV advice and mock job interviews.

This is an excellent chance to build a strong knowledge base and network of contacts that can help your future career prospects. Throughout this credit-bearing placement, you will continue to grow your academic knowledge through two carefully developed modules.

RGU’s Business and Management degrees are accredited by a wide range of professional bodies, including:

The University is also a member of the Association of Events Management Education (AEME).

  • Fashion Buyer
  • Events Manager
  • Public Relations Consultant
  • Digital Marketing Manager
  • Advertising Account Manager


A work placement is a great opportunity to boost your career prospects. RGU’s degrees offer a valuable combination of academic rigour and practical experience.

Find out more

Campus Facilities

Robert Gordon University’s beautiful riverside campus provides the perfect learning environment. Take a tour of our industry-standard facilities and find out what we have to offer.

Tour the Campus
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